The Nollywood & African Critics' Awards (NAFCA) traditionally announces the nominations for the award ceremony at 12 noon Eastern Standard Time on the official award website. This timeline is carefully chosen to allow for a thorough and considered review of eligible films by the panel of Nollywood and African film critics. The critics review each film, using their expertise and knowledge of the industry to assess factors such as storyline, acting performances, and overall production value. Their collective opinions and judgments help determine which films receive nominations for the prestigious awards.